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Freckle Churn and Contraction
Monthly trend dashboard. Each month appends a new tab. Sources: ChartMogul, Stripe, Pylon, HubSpot, Freckle DB.
Overview
Key trends
Quick cuts
By plan tier
Where the dollars went.
Tenure at event
Days from signup to event.
By geography
Watch overweight markets.
How customers used their credits
Each customer slotted into one state, by 30d consumption and balance at event.
Contractions, by drop size
Each row is one customer's tier drop. Listed largest dollar drop first.
Credit-hacker pattern
Customers cycling tier up and down to bank credits at the high-tier rate, then dropping back to ride rollover. Pricing and rollover rules need a second look if these are common.
Customer
Confidence
Plan history (oldest to event)
Behavior at event
Keeyu
Strong
$349, $599, $99, $189, $999, $99, $599, $999, $99
9 plan changes in 9 months. 2 large top-ups (~$2,000 in Dec, ~$1,250 in Mar). 0 credits consumed in the 30d before the event despite a $999 plan. 37,373 credits banked at contraction.
TalentMap
Probable
$99, $189, $99, $189, $349, $349, $99
Two upgrade-then-downgrade cycles. 12,045 credits banked at contraction.
TaxForce
Probable
$349, $599, $99, $349
Compressed cycle. Brief Scale stay then back to mid-tier. 5,602 credits banked at contraction.
Cross-month comparison
Full table
Company ⇅
Type ⇅
MRR move ⇅
Tier ⇅
Country ⇅
Tenure ⇅
Used 30d ⇅
Balance ⇅
Last touchpoint ⇅
Event ⇅
Key
Used 30d. Credits consumed in the 30 days before event, as a percent of the customer's monthly plan allowance. 100% means a full month of credits used at plan. Above 100% means rollover or top-up consumed.
Balance. Credits remaining at event date, as a percent of the customer's monthly plan allowance. Negative means the customer over-consumed past the cap. Above 100% means a month plus banked. 200% is the rollover cap.